Bank Marketing — Term Deposit Conversion

UCI Bank Marketing Dataset · 4,119 clients · 10.9% positive rate · RandomForest (balanced)

Target Distribution

Subscribed (451 · 10.9%) Did Not Subscribe (3,668 · 89.1%)

Model Metrics (Test Set)

0.900
Accuracy
0.632
Precision
0.261
Recall
0.369
F1 Score
0.934
AUC-ROC
⚠️ High AUC (0.934) but low recall (0.261) — model struggles to identify positive cases due to class imbalance. Consider threshold tuning or SMOTE.

Feature Importance (Top 10)

Age Distribution by Outcome

Subscribed (mean age 41.9) Did Not Subscribe (mean age 39.9)
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